PEOPLE
ABOUT
ABOUT
Welcome, we’re a small international team driven by helping people, brands and companies achieve world-class success.
This can be a small nudge in the right direction or a radical transformation. Either way, it's always about designing innovative marketing strategies & business concepts.
PEOPLE
We have the experience and knowledge, in fact, we are at our best when combined with the right brands, companies and people. We’re already an established team, so our dynamics are open, trusting, easy and efficient.
WCA TEAM
PAUL
Creative Director, extensive experience leading creative teams for iconic automotive brands like Kawasaki, Yamaha, Toyota and Giant Bicycles. Previous to WCA Paul worked on global brands like Walt Disney, Virgin, Diageo, McDonalds, Nike, Alpha Romeo and Lancia. Setting up WCA in 2011 gave Paul the opportunity to travel around the world shooting campaigns and directing some of the best creative teams in the business.
BRIGIT
Brigit is a wonderfully experienced account director & people manager with an impressive ability to handle global brand challenges alongside dynamic and ever-evolving work streams. She's able to keep a close eye on the big picture whilst solving the day-to-day needs, constantly creating new possibilities through close collaborations with clients and creative teams. Since starting up WCA in 2010, her goal in life has been to make things beautiful (from concept to execution) and enjoy experiencing all things creative in culture.
JAN WILLEM
International marketing strategist who worked for big brands in the automotive, e-mobility and sporting goods industry with expertise in brand and product positioning, brand activation and sports marketing.
MATT
Brand strategist, constantly curious about the consumer mind and how we can motivate positive behaviour change through creativity. Experience working with famous sports, adventure, travel and FMGC brands, both globally and locally.
ELOISE DACK
Content strategist, producer, and copywriter focused on inspiring, engaging, and enhancing the customer experience. Eloise has experience working in diverse industries from fitness to entertainment, hospitality, and beyond, and has collaborated with major brands and organizations including the Eurovision Song Contest, Moroccanoil, Tommy Hilfiger, and Hendrick’s Gin.
APPROACH
We are committed to doing the right thing, based on efficient and dynamic ways of working.
So we are all on the same page and of course, team.
WHAT WE CAN DO TOGETHER:
- ✺Brand + product positioning
- ✺Brand identity + brand design
- ✺Brand Activation
OUR PROCESS 4D
STRATEGY DRIVEN CREATIVE APPROACH
1DISCOVERY
Brand auditing, spot the challenges and opportunities
RESEARCH / POV/REFRAMING
2DEFINE
Collaboratively defining the brief
INSIGHT GENERATION / ROADMAP
3DEVELOP
Develop ideas that enhance people's lives, and transform brands and companies
CONCEPT / ROADMAP
4DELIVER
Use ongoing learning and insights to accelerate transformation and effectivness
LAUNCH / ANALYTIC / TESTING / MAINTENANCE
DISCOVERY
Brand auditing, spot the challenges and opportunities
RESEARCH
- ✺Analytics, surveys
- ✺Audits & Reviews
- ✺Desk Research
POV/REFRAMING
- ✺Collaborative workshops
DEFINE
Collaboratively defining the brief
INSIGHT GENERATION
- ✺Ethnographic research
- ✺Behavioural economics
- ✺Participatory design
ROADMAP
- ✺Behavioural economics
- ✺(Innovation) plan
- ✺Milestone definition
- ✺KPIs and Objectives
DEVELOP
Develop ideas that enhance people's lives, and transform brands and companies
CONCEPT
- ✺Idea generation
- ✺Content Strategy
- ✺Connections planning
- ✺Communications planning
ROADMAP
- ✺Experience design
- ✺CX and UX
- ✺Testing
DELIVER
Brand auditing, spot the challenges and opportunities
LAUNCH
- ✺Roll out
- ✺Execution
ANALYTICS
- ✺Monitoring
- ✺Data Analytics
TESTING
- ✺Quant and Qual feedback
MAINTENANCE
SELECTED CASE STUDIES
SELECTED
CASE
STUDIES
BRANDS WE’VE WORKED WITH
